OUM EICH. Beirut Streetwear
Alain's handwritten note: أنا منيح، إنتوا مناح. Signed ألان أبو سليمان
Hanging the drop…
33.8938° N · 35.5018° E

Get up.
Live.

Alain's story
Drag the tee to turn it · tap outside to close
Alain Bou Sleiman in the original قوم عيش tee, thumbs up
Why OUM EICH exists

It started
with Alain

Diagnosed with Stage 3 Hodgkin's lymphoma on his honeymoon. Told he had months. He got up anyway, again and again: قوم عيش. Alain passed away in 2026. His words keep going.

Aug 2017Diagnosis

Stage 3 Hodgkin's lymphoma.

TreatmentMedical

80+ chemo sessions, 50 radiation rounds, 2 years of immune therapy.

Turning pointHolistic

Within days he smiled, walked and trained again.

2026In memory

Alain passed away. Every tee now helps others keep fighting.

Alain's journey in motion
Lookbook

Worn in Beirut

Concrete, hard sun, coffee in hand. Shot in the city the words come from.

Give

Buy a tee.
Add a little.
Or just give.

15% of every OUM EICH sale goes to people fighting cancer in Lebanon, in Alain's name. You choose how much to add on top, or donate without buying anything.

Who your money reachesSample
Buy a tee$30. 15% goes straight to patients.
Shop
Tee + top-upAdd $5, $10, $25 or your own amount at checkout.
Choose a tee
Just donateNo tee. Any amount, straight to patients.
  • 240–260 GSM100% cotton heavyweight jersey
  • OversizedRelaxed body, dropped shoulder, longer sleeve
  • WashedSoft garment wash. Black, brown and green are garment-dyed
  • Red tabEvery tee carries the red back-neck tab
Donate

Give without
buying a tee

In Alain's name. Your donation goes to people in Lebanon fighting cancer.

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